GTB

GreenThumBoyz, an organic hemp company, came to us for a bold pivot: take a brand sitting in a category that all looks the same, green gradients, leaves, soft wellness type, and give it a lane no competitor owns. 

We built that lane out of American motorsport. The result is a complete, ownable system run through one creative direction: a NASCAR-coded wordmark and tri-color identity, a cinematic 3D hero film of the GTB stock car on a night oval, and a garment-dyed apparel line that reads as a race team, not a label. 

Identity, Image, and Campaign, graded to the same light, built to hold up everywhere from a phone to a 4K screen to a t-shirt. The pivot did the work: GTB now arrives like a contender on the grid, impossible to mistake for the shelf next to it.